Representation and Marketing

At Superyacht UK we are committed to making sure the world knows that the UK is home to some of the finest companies in the superyacht sector.

Use of the powerful brand

Members of Superyacht UK can make use of the recognised SYUK brand in communications and marketing materials.  By advertising themselves as part of the association, members are united in British Excellence and demonstrating their adherence of best practice standards.

Members can download the logo in the members area.

Marketing

Our numerous marketing activities aim to further international understanding of British superyacht excellence and, in turn, create demand for our members’ products and services.

Our website, ‘Destination UK’ brochure and press relations work reach decision-making captains, industry and owners around the world.

We also use our expertise to promote training and careers in the industry.

Representation

With 180 plus members and part of the British Marine Federation, we use our strength of voice to ensure the industry is recognised for its significant economic contribution and supported accordingly by UK and European government.  Each year we produce an annual survey of the industry providing us with valuable statisitics to lobby and generate PR.  The 2011 report can be found here

We host receptions and respond to consultations to improve parliamentary understanding and help shape new legislation favourably.