Navico adds Lowrance to SMG in the UK

Navico is pleased to announce an extended partnership with SMG for distribution in the UK of its Lowrance brand from April 2018.

SMG will now distribute all three Navico brands: Lowrance, which is aimed at Fishing, particularly in freshwater and near coastal areas, Simrad, which is focused on Powerboating in particular cruising and sportfishing and finally B&G, which serves the sailing market.

Lowrance has been a world leader in marine electronics since it invented the first consumer sonar device in 1957, boasting over 60 years of innovation.

Ray Badminton, Managing Director, SMG commented: “We’ve had a lot of success with Navico’s B&G and Simrad brands but our customers have also been asking us for Lowrance, as it has long been a favourite of fisherman in the UK. We’re therefore delighted to add the brand to our 2018 range.”

Dawn Ramsay, UK & Eire Country Manager, Navico, commented: “SMG have built their enviable reputation over 45 years by providing exceptional pre-sales technical advice and customer service. Customers today expect a prompt supply channel which is where SMG fits in with our distribution model by offering extensive stock and next day availability for all our major products.”