Navico is pleased to announce an extended partnership with SMG for distribution in the UK of its Lowrance brand from April 2018.
SMG will now distribute all three Navico brands: Lowrance, which is aimed at Fishing, particularly in freshwater and near coastal areas, Simrad, which is focused on Powerboating in particular cruising and sportfishing and finally B&G, which serves the sailing market.
Lowrance has been a world leader in marine electronics since it invented the first consumer sonar device in 1957, boasting over 60 years of innovation.
Ray Badminton, Managing Director, SMG commented: “We’ve had a lot of success with Navico’s B&G and Simrad brands but our customers have also been asking us for Lowrance, as it has long been a favourite of fisherman in the UK. We’re therefore delighted to add the brand to our 2018 range.”
Dawn Ramsay, UK & Eire Country Manager, Navico, commented: “SMG have built their enviable reputation over 45 years by providing exceptional pre-sales technical advice and customer service. Customers today expect a prompt supply channel which is where SMG fits in with our distribution model by offering extensive stock and next day availability for all our major products.”