Williams Jet Tenders, the world’s leading jet tender specialist and producer of 1,200 boats per year, has announced a social media giveaway competition to launch its new collaboration with the sustainable sunglasses brand, Bird Eyewear.
Bird Eyewear is a provider of glasses and sunglasses, that seeks out or innovates sustainable materials for its frames. In 2020, the eco-friendly brand became the first B Corp Certified eyewear brand in the UK, for its outstanding commitment to sustainable and ethical business. Bird is verified to meet the highest standards of social and environmental impact, and to balance purpose with profit.
Williams and Bird are launching the giveaway at the end of February, to offer its Facebook, Instagram, LinkedIn and Twitter followers the chance to win a pair of the beautifully designed, eco-conscious Suma-Reef sunglasses worth £85 by following their pages, and liking / sharing the competition post.
Following the giveaway competition and later in the year, Williams will be sending a free pair of Bird sunglasses to every customer who registers their warranty and completes the customer service survey. Williams will have its own discount code for the sustainable eyewear brand, in celebration of the new collaboration, and any sunglasses will feature co-branded packaging. Customers can enter ‘WILLIAMSJETTENDERS’ at checkout to receive 20% off any product.
Tom Dowdell, Head of Marketing at Williams Jet Tenders said: “We are incredibly excited to begin this collaboration with Bird Eyewear, it is an exceptional brand, and its fierce dedication to sustainability and renewable resources made it the perfect candidate for a partnership with Williams.”
Lawrence Bird, Co-Founder and Chief Design Officer at Bird Eyewear, added: “We’re thrilled to be partnering with Williams to bring our exceptional eyewear to their customers. We share a lot in common, from being founded by brothers to our approach to craftsmanship and drive for sustainability.
“Our Suma sunglasses frame is inspired by our own ocean adventures, mimicking the beautiful colour pallet of the ocean. There’s always a need for good eye protection on the water and our polarised lenses will ensure any boating experience ticks all the right boxes.”