Owen Superyacht Marketing and the Owen Marketing Group would like to reach out to our clients and the superyacht community at this difficult time.
Fit for business
Our message is twofold. Firstly our business continuity statement:
Our creative team are used to working at home, getting away from the distractions of the office to find a creative sanctuary where some of the light-bulb moments start a whole fresh marketing initiative. Being digital folk we already had the IT infrastructure in place to remotely access large files from our servers and interface with our production software. We also interface seamlessly with video conferencing with clients while working remotely. The same situation exists with our media team, finance and administration. So it’s ‘business as usual’ with some possible added creative benefits.
Our business model is financially secure and our clients sit in many vertical markets so we are not dependant on just one sector. Our superyacht clients are all highly resilient and industry leaders ensuring continuity for us in the remainder of this difficult year. Our non-marine marketing agencies have a who’s-who of blue chip clients who are already grasping the new marketing world and ramping up their digital marketing programmes dramatically as the marketing channels change shape and they need to adapt to the new world. We all work closely together to deliver the exceptional.
Time to think creatively
Secondly, we believe we all have a unique opportunity to deliver something very positive out of the change in our business world. We should be not thinking ‘pause-button’, but be pressing the ‘reset-button’. This period of home working is the opportunity to be really creative about your new marketing strategy. The time to think out of the box, explore new horizons and see a different communications world.
We are ready to make your marketing fitter, stronger, faster and help you develop a competitor-beating strategy for this new world using all the tools we have in our toolbox from customer experience design, integrated digital communications and all our honed skills and knowledge in content generation, PR, media and all the other more traditional marketing tools available. It is also time to fire up your website content with more newsletter material and video pieces.So check-out our websites, see how we might do something new together and drop me an email.
And a final message, all the directors and staff at Owens wish you a safe and healthy passage through this challenging period.